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That’s how consistent narratives are born: those capable of inspiring empathy, identification and credibility. We help brands, associations, institutions, companies and leaders free themselves from self-deception, dismantle the traps of their own biases, and discover new perspectives. We take the pulse of public opinion to craft the most compelling storyline, explore the strongest arguments, and understand the nuances in the relationship between time, space and character.
To understand the world as it is —
not as we wish it to be.
CONTATOS
Chico Zaidan Mendez
I hold a degree in Communication from PUC-SP and a Master’s in Political Science from Georgetown University.
I’ve lived in São Paulo, Rio de Janeiro, Caracas, Washington and New York. I’ve written for newspapers and magazines, worked in radio, reviewed books, interviewed fascinating people, and written essays but I left journalism early, by choice. In advertising, I’ve coordinated dozens of institutional, sectoral and electoral projects across Brazil and Latin America. My purpose is to help companies, associations, leaders and institutions overcome their biases and explore new perspectives.
QUEM FAZ
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