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Areas of expertise

1

Institutional and Corporate

Organizations need more than campaigns - they need coherence. We work on the architecture of reputation: transforming purpose into message, culture into language, and leadership into narrative.

2

Sectoral and Associative

Entire sectors depend on good stories to remain understood and respected. We help associations and federations translate technical issues into legitimate and relatable causes. We build sectoral narratives that unite, mobilize and influence bringing the public closer to the reality of each industry.

3

Governments and Public Policy

We turn technical management into human stories: stories that inform, inspire and connect. We create concepts, campaigns and speeches that make the real impact of public policies visible and meaningful.

4

Elections

For nearly two decades, we’ve been building political and sectoral campaigns.
More than slogans, we create movements. More than communication, we create meaning.

Chico Zaidan Mendez

CZM Estratégia e Narrativa

CZM_marca_white.png

Rua Jericó, 193, cj 34 - Vila Madalena 

05.435-040  São Paulo, SP - Brasil

©2025 by Chico Zaidan Mendes

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