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Areas of expertise

1

Institutional and Corporate

Organizations need more than campaigns - they need coherence. We work on the architecture of reputation: transforming purpose into message, culture into language, and leadership into narrative.

2

Sectoral and Associative

Entire sectors depend on good stories to remain understood and respected. We help associations and federations translate technical issues into legitimate and relatable causes. We build sectoral narratives that unite, mobilize and influence bringing the public closer to the reality of each industry.

3

Governments and Public Policy

We turn technical management into human stories: stories that inform, inspire and connect. We create concepts, campaigns and speeches that make the real impact of public policies visible and meaningful.

4

Elections

For nearly two decades, we’ve been building political and sectoral campaigns.
More than slogans, we create movements. More than communication, we create meaning.

Chico Zaidan Mendez

I hold a degree in Communication from PUC-SP and a Master’s in Political Science from Georgetown University.

I’ve lived in São Paulo, Rio de Janeiro, Caracas, Washington and New York. I’ve written for newspapers and magazines, worked in radio, reviewed books, interviewed fascinating people, and written essays but I left journalism early, by choice. In advertising, I’ve coordinated dozens of institutional, sectoral and electoral projects across Brazil and Latin America. My purpose is to help companies, associations, leaders and institutions overcome their biases and explore new perspectives.

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