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That’s how consistent narratives are born: those capable of inspiring empathy, identification and credibility. We help brands, associations, institutions, companies and leaders free themselves from self-deception, dismantle the traps of their own biases, and discover new perspectives. We take the pulse of public opinion to craft the most compelling storyline, explore the strongest arguments, and understand the nuances in the relationship between time, space and character.
To understand the world as it is —
not as we wish it to be.
ÁREAS DE ATUAÇÃO
Areas of expertise
1
Institutional and Corporate
Organizations need more than campaigns - they need coherence. We work on the architecture of reputation: transforming purpose into message, culture into language, and leadership into narrative.
2
Sectoral and Associative
Entire sectors depend on good stories to remain understood and respected. We help associations and federations translate technical issues into legitimate and relatable causes. We build sectoral narratives that unite, mobilize and influence bringing the public closer to the reality of each industry.
3
Governments and Public Policy
We turn technical management into human stories: stories that inform, inspire and connect. We create concepts, campaigns and speeches that make the real impact of public policies visible and meaningful.
4
Elections
For nearly two decades, we’ve been building political and sectoral campaigns.
More than slogans, we create movements. More than communication, we create meaning.
QUEM FAZ
Chico Zaidan Mendez
I hold a degree in Communication from PUC-SP and a Master’s in Political Science from Georgetown University.
I’ve lived in São Paulo, Rio de Janeiro, Caracas, Washington and New York. I’ve written for newspapers and magazines, worked in radio, reviewed books, interviewed fascinating people, and written essays but I left journalism early, by choice. In advertising, I’ve coordinated dozens of institutional, sectoral and electoral projects across Brazil and Latin America. My purpose is to help companies, associations, leaders and institutions overcome their biases and explore new perspectives.
Chico Zaidan Mendez
CZM Estratégia e Narrativa
chicozpm@gmail.com
05.435-040 São Paulo, SP - Brasil
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